selected articles
STATISTICS THAT MAKE DREAMS COME TRUE
In the process of designing, the new product doesn’t come from nowhere but it is the outcome of the popular demands for new aesthetics, functionality and the so-called wow factor. Once released controlled and free gossip may supply its sender with an enormous amount of information. It’s a self-organising base for a socio-marketing research. Having released a gossip one is to observe what happens. If the idea is catchy, secret preparatory research work will start already at the stage of the interest in the problem to be solved, not necessarily at the stage of a particular product.