Journals Showcase (Witryna Czasopism.pl)

“A visit to a big cinema is often not only participation in the culture, albeit mass, but an act of consumption – also literal” – we read in „Obywatel”. Yet, true cinema-goers believe that other behaviour standards – switched off mobile phones and concentration on intellectual nourishment, not on popcorn and coca-cola – have not lost any of their relevance. They popularise them choosing small cinemas from which they more and more often expect (and that is new) combining the showings with music concerts or cultural events connected with the subject of the film. The effectiveness of the owners of small cinemas depends today on both the repertoire and the cinema equipment standards, and also the setting (and unfortunately money).

The fact that in the 21^st c the façade still has its minimalist and informational function and additionally carries its own meaning shows that city remains a scene of social activity. Zuzanna Dziuban proves that the autonomy of the façade and multiplicity of meaning it carries reflect the character of a continuously changing city. There is nothing like an objective view of the city but a total of subjective perceptions that together create a new value. This is a process in which façades play a substantial role. Contrary to gloomy shop fronts they shun not from surprising, provoking and flouting conventions. They display their meanings in as many ways as many passers-by dare to look at them.